The Chase : The Interview with Ben Casey

2012-05-23

1986년 맨체스터에서 만들어진 더 체이스(The Chase)는 영국의 최고 디자인 에이전시 중 한 곳 입니다. 물론 지난 25년간 수많은 클라이언트와 함께 멋진 작업들을 진행해 왔지요.

25명의 뛰어난 디자이너가 일하는 이 디자인 그룹의 공동 창립자 벤 캐시는 디자인 프로세스에서 클라이언트와의 정밀한 합의를 하는 과정이 가장 중요하다고 생각합니다. 이런 합의에 집중하게 되면 거의 모든 논의나 평가에서 주관성을 없앨 수 있다는 이유에서 말이죠. 그리고 디자이너를 채용할 때는 ‘열정’을 가장 우선으로 본다고 하는 군요. ‘열정’이외에 모든 기술은 다 가르칠 수 있으니까요.

벤 캐시는 모든 그래픽 디자이너에게 “끊임없이 관찰하여야 합니다. 컨셉은 비어있는 탱크에서 나오지 않으니까요.” 라고 하는군요. 물론! 덧붙여 자신이 말한 것을 비롯하여 “그래픽 디자이너에게 던져진 모든 이론과 룰을 무시해야 합니다.”라고도 합니다.^^

그럼 영국에서 잘나가는 디자인 에이전시의 작품을 한번 감상해 볼까요?^^

football bag, 2002

preston north end football club stationery, 1991

small illustrations linked common correspondence and football phrases.
a yellow card was added to invoices followed by a red card when payment was overdue.

alan kelly,1997
the seating is treated like pixels to create a large portrait
of alan kelly after whom the stand at deepdale stadium was named.

elephant mailer, 1986
sent out to announce the arrival of the chase’s manchester office

coastal erosion, 2004
the last pages and back cover of photographer jason orton’s book
on coastal erosion have also begun to erode.

yorkshire water identity, 2002
the largest water utility company in the UK

applications of the yorkshire water identity

advertising for yorkshire water

’26&26′, 2010
a week-by-week calendar showing 53 different typeface available from font shop, font works and atomic type.
chosen by 53 of the UK’s leading designers and typographers.

freedom travel logo, 2009

home, 2010
branding for a furniture retailer, selling returned and slight second goods
while employing local, homeless and long term unemployed people.

vinyl in store promotions for royal mail year pack (of postage stamps), 2008

hostage logo, 2004

d&ad graduate scheme, 2011
promotional material for a scheme aimed at getting the best design graduates ‘a look in’ at the best studios.

d&ad graduate scheme, 2011

promotional chase posters

almost extinct, 2011
to raise awareness of the number of endangered animals there are, as well as the work BBC wildlife fund do to save them.

people are asked to cross off a different species every day of the year.

year of the dog diary, 2006
2006 was the chinese year of the dog; we produced a diary for manchester dog’s home that highlights key dates
and features celebrities that have a connection with dogs as well as being born in the year of the dog.

manchester dog’s home report, 2003
combines the annual report and accounts with fundraising
information by focusing on the different aspects of the charity’s work.